Finance
Stripe
Payment processing and revenue infrastructure platform used by businesses of all sizes for online and in-person payments.
What gets synced
Roiva writes these metric observations on each sync. Reference the key in a value formula to use this data in your ROI calculations.
Charges
stripe.charges.volume
Charge Volume
currency
stripe.charges.count
Charge Count
count
Subscriptions
stripe.subscriptions.new_count
New Subscriptions
count
stripe.subscriptions.churned_count
Churned Subscriptions
count
stripe.subscriptions.mrr
MRR
currency
Common use cases
- Track revenue impact from AI-driven product features or recommendations
- Measure checkout conversion rate improvements from AI personalization
- Monitor subscription churn changes attributable to AI retention initiatives
- Attribute incremental MRR to specific AI-enabled product changes
How to connect
You connect Stripe from inside Roiva, so you need a Roiva workspace first. Sign in to connect it now. New to Roiva? Take the free assessment and create your workspace at the end, or request an invite.
- In Stripe: Open Developers → API keys in your Stripe Dashboard (dashboard.stripe.com/apikeys), in live mode
- In Stripe: Click Create restricted key and set Read on Charges and Refunds and on Subscriptions (under Billing), the two things Roiva syncs, and Read on Accounts under Connect (not Accounts v2), so Roiva can tell which Stripe account the key belongs to and which currency it settles in. Also set Read on Invoices (under Billing) and on Checkout Sessions: the tax charged on a charge is on the invoice or Checkout Session it paid, and without them Roiva books charges tax and all. And set Read on Customers, so you can map charges to an initiative by customer name. Leave everything else at None. Copy the key when it appears: Stripe won't show it again
- Back in Roiva: Paste the key here and save the connection
- Back in Roiva: The connection page checks each step and says what's missing. Once it's all ticked, click Test Connection
- Back in Roiva: After connecting, link this connection to an initiative on the Initiatives tab and pick the customers whose charges are that initiative's revenue. A link with no customers mapped books nothing
Tips for capturing value
- Restricted Keys are safer than using your secret key — grant only the read permissions you actually need
- MRR, churn rate, and checkout conversion are the strongest ROI signals for AI product initiatives
- A link books only the charges of the customers it maps, by name or customer ID (cus_…), so the rest of your Stripe revenue stays out of the initiative
Need help?
Email hello@roiva.ai with what you're seeing, and you'll hear back within one business day.
Stripe
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